This is part 5 of the special series “Discover the Work You Were Born to Do”, by author Nick Williams.

By the end of this article, you will have explored:

  • Be inspired to the possibility of becoming an entrepreneur.
  • Discover the four major business types.
  • Learn the difference between being a practitioner vs. being an entrepreneur.

The spirit that inspires us to the work we were born to do is deeply aligned to our entrepreneurial nature.

… It embodies a call to be the master of our own destiny – and thousands of people have discovered that running their own inspired business can be a fabulous vehicle for achieving this.

You may be attracted by ideas of becoming entrepreneurial – being your own boss – and gaining control of your own life – but how might this translate into a real business?

The Four Major Types of Business

What different areas of businesses are there? Below are four major types of business that our ideas could give rise to:

1. The creation and manufacture of physical products.

We might decide to create products that we love, such as jewellery, art, and inventions of all kinds. Obviously these items will need to be sold and marketed in shops, at exhibitions, one-to-one, or via the internet or mail order. We might wish to do the marketing ourselves or get someone else to do it for us.

2. Personal Services.

This is when we perform a service on someone else’s behalf, that they could do themselves, but would rather not do; such as decorating, cleaning or gardening. Alternatively, we provide a service in which we offer specialist knowledge or special skills, for example, in the areas of: coaching, massage, healing, consulting, plumbing, building, public relations, marketing and selling, etc.

3. Information.

This is known as being an infopreneur. We can package our wisdom, ideas, experience, knowledge and expertise and share them with people who’ll benefit from it.
We can make this an in-person exchange by giving talks, workshops, tele-seminars and courses, or we can achieve it via the creation of ‘information products’. These products can be physical items such as books, articles and CDs, or digital products such as e-books and MP3s. We can also package other people’s knowledge for profit.
If this appeals to you, click here to enrol on a free programme that I have developed with my friend and business partner Niki Hignett to help you understand how to create a successful information-based business.

4. Renting, leasing or becoming a landlord.

This is when we own something and let others use it in return for income, such as dress hire, car hire, a house or flat, or the props used on film sets.
Whilst the type of business we become involved in may be an important consideration – a more pressing issue involves the reasons why we enter business in the first place – and how it can become a vehicle for our personal freedom.
Creating a business of our own is not just about escaping employment or boring bosses, but relates to our freedom to create, express ourselves, make a difference, fully utilise our talents and earn money.
Business can be a creative enterprise in itself. When we are trying to create something that is original, that stands out from the crowd and that will, hopefully, serve some useful purpose, our efforts have meaning.
Above all we want to bring into being something that we can be truly proud of! I suggest that nobody goes into business purely to make money or to escape employment – if those are your sole motives then I believe you are better off not doing it. A new business has to be involving, it has to be fun, and it has to exercise your creative instincts and cause you to keep growing.

Being a Practitioner vs. Being an Entrepreneurial Business Owner

It is important to recognise the difference between being a practitioner of something we love and becoming an inspired entrepreneur in our chosen area.

We may love being a coach, designer, recruitment consultant, plumber, homeopath, therapist or artist, and we may be talented and very good at one of those jobs. But it is something else again to want to start our own business and generate independent income from doing what we love.

Being talented, or even brilliant at something, is no guarantee of our building a successful independent business in our chosen work.

To succeed, we need to have the mindset of an entrepreneur.

… This means knowing how to find and attract the clients whom we can best serve with our unique talents, so that we can build a sustainable business around our services. We must remember that we are running a business, even if we are the only person in that business!

About the Author

Through his books, and live talks, workshops, personal coaching and on-line learning programmes, Nick Williams has inspired tens of thousands of people to discover the work they were born to do.