If you are looking into establishing a new business, or reviewing your current one, then consider how you can create productive points of view to augment its growth.

Your ‘point of view’ includes the attitudes, opinions and basic approaches you take in managing yourself and your business. These points of view are a series of productive perspectives about yourself, your business, your customers and your employees.

About Yourself

  • Be proactive – don’t wait for problems or circumstances to arise. The future is all about change and you are leading that change. Keep your eyes open, plan for what you can expect and take corrective action when things don’t go as planned. Problems really are opportunities in disguise – or in Thomas Edison’s words, “opportunity is missed by most people because it comes dressed in overalls and looks like work.”
  • Break out of your comfort zone – the only way to change for the better. The unknown is seldom as threatening as it seems. Once you take that step into the unknown, the future, you can enjoy the rewards.
  • Mistakes are part of learning – you learn by trial and error.
  • You can only fail 2 ways – by not trying or by believing you’ve failed – learn from your mistakes and next time, do better!
  • Every frustration is the result of the lack of a system – a system is the way you do something time and again. The way to improve the outcome is to improve the system. Changing the system can eliminate the frustration.

About Your Business

  • Your business is a reflection of yourself – be focused, organised and conduct yourself with forethought.
  • Reaching your objectives requires strategic work – this means working on, not in, your business. You must be involved in the strategic work of organising, planning, developing and operating your business in order to move consistently towards your goals. You must continually analyse how it is all done, and develop systems to produce the predictable results you want.
  • Systems should be as simple as possible – even complex things can be broken down into simple steps.

About Your Employees

  • Orchestrated patterns are natural for people – it’s natural to strive for constancy and predictability in our lives. We need a solid foundation to stand on and then we’re willing to take chances, be creative, and act with energy and enthusiasm.
  • Take a fresh look at your employees – people perform up to or down to the expectations of those opinions they value. It’s better to give assignments that enable people to stretch and to offer your encouragement and belief in their ability to excel. Almost without exception, people become better, more productive and more creative as you present a positive role model and show consistent, sincere belief in them. Do the same for yourself too.
  • You can, and should, delegate – with systems to guide them, you’ll find your employees are more capable than you expected them to be.
  • Involve your employees – help them to grow, reduce their resistance to change, and make your business development work easier.  Involving people lets them know they are valued. Your employees will, with your support, turn their creative energies to building your company.

About Your Customers

  • Unconscious needs and emotions drive customer choices – convenience, looking good, feeling good, a problem solved. Touch an emotion or need.
  • Complaints are opportunities – when customers complain, they are telling you what they want. Listen to them, understand their position. Look for the opportunity to make your business better and retain them as loyal customers.
  • Value and service are more important than price alone – people tend to seek value for money rather than mere ‘bargains’. When you emphasize good service and improved products you differentiate your business from your competition in a positive way. If your perceived value is truly better, your customers will be happy and they won’t balk at your moderately higher prices.