Expectations are the precursor of outcomes. What you expect to happen will happen. The expectations you have are extremely powerful in determining the outcomes you produce. It’s very rare indeed that we have a low expectation and produce a high outcome. Highly successful people expect to be successful. And interestingly, they expect to be successful even before they have evidence to validate such expectation.

Using the case study below, the successful coach expects (not wants, but expects) to be successful. Deep in their inner being they KNOW with absolutely certainty that they are going to be successful. They are void of doubt. They know with certainty that they will achieve their desired results. Any challenges that confront them along the way they KNOW they will overcome.

The other coach however, may WANT to be successful, but they have limiting beliefs which prohibit them from expecting to be successful. These limiting beliefs manifest in doubt and work at a subconscious level to ensure that the coach is not successful. Their ‘want’ to be successful is a conscious desire. It’s not hard coded into their being. But their doubts are hard coded, and hence overcome their conscious thoughts about success.

In both instances, the coaches are correct in their expectations!

Case Study

Consider 2 start-up coaches. Each is in their late 30’s, each just finishing a coaching qualification, each with similar start-up capital, skills and attributes. Each coach competes in the same market. They have substantially the same opportunity to create their future. And yet within 6 to 12-months one may have a prospering business turning over $10,000 + per month, and one may be struggling to get clients. This is an extremely common scenario (not just in coaching, but in business and in life).

One of the most important differentiators between the successful coach and the other is their perception of their reality. To an outside observer, each coach has the same resources and hence should have the same reality, and produce the same results. Yet, successful people are often able, through subconscious and cognitive processes, to frame their reality in such a way as to create a substantially more beneficial outcome.

They are able to see opportunity where others see adversity. When confronted by a challenge they’re able to reframe it into a positive outcome. They’re able to remain focussed on their objectives. They’re able to see the bigger picture rather than being caught up in non-productive activities.

It’s critical that if you want to be successful, and develop a success mindset, that you identify your limiting beliefs and reframe them. You NEED to hard code your positive expectations and become void of limiting beliefs and doubts. Only then will you be able to develop expectations that will be realised.

  • What beliefs do you have that are limiting your ability to achieve?
    I don’t have enough experience to be successful in business?
    People won’t perceive me as an expert?
    People won’t pay me enough for my services that I could be successful?
    It’s impossible for me to charge $500, or $2,500 per month for my service.
    If I ask someone to commit to a contract they won’t see value in it?
    I feel uncomfortable asking people to sign up for my service.
    I feel embarrassed talking to people about my service and about myself.
  • What past or present experiences do you have that may reinforce your limiting beliefs?
    I only earn $30,000 per annum now, so it’s impossible for me to earn $100,000 per annum in business.